MV Monday!

The music starts out almost at a trickle, growing warmly and steadily as the boys, dressed in entirely new and peculiar clothes, walk down the streets of their hometown. It starts with a fond reminder: they want you to be your best, and you’re your best when you’re happy. They’re here to help!

The video may not quite make sense in their home universe, but… viewers in a universe not too far away may recognize it all as references to season 2. From the outfits to the locations, it’s full of throwbacks to thank another world’s audience (and confuse their own just a bit).

((S2 spoilers under the cut! The song reference is Momoiro Clover Z’s Xiao Yi Xiao!))

Each of the boys’ first solos take place in places that match their clothes. Osomatsu is seen perched at the edge of the hot springs at night, dressed in a jinbei and happi in traditional patterns. The lanterns illuminate him in an almost unearthly way, Rosy cheeks standing out against paper-white skin. He’s overlooking the guests, waving to the camera and giving a splash before it cuts away.

Karamatsu looks like a disaster; sun mask on the side of his head, blue shorts just a smidge too shiny. Thankfully, he’s got a tank top with the little sun and moon over it, Summer Kamen’s swimmyfins traded out for a pair of sneakers. He kicks those off, carrying them in one hand as he dashes down the shore, feet in the crashing waves.

Choromatsu is filmed from the side, sitting in a restaurant booth. Weird, from what you can see at first, he looks mostly normal. Khakis, green plaid shirt, slowly panning to his head, and whoa, what is that hair? What is that hair?! He seems proud of it somehow. He fixes his bangs with a grin, reaching for his icy drink with an air of superiority.

Ichimatsu stands at a point overlooking the city. He’s worked hard, and it shows. He’s also got a different, reddish hair color– a wig, perhaps?– with an odd cat headband. His usual purple hoodie has white, wrap-like sleeves, and he’s… actually wearing shorts. His cape billows in the breeze as he looks into the camera with the face of a man on a mission.

Jyuushimatsu’s segment looks like it’s been filmed underwater– bubbles are coming from his mouth. Homura swims over to him in a black wetsuit, he fixes his dolphin-shaped hat, tugs on his sleeves, and pulls himself up above the water through a floaty ring patterned like his trunks.

Todomatsu, long qipao shirt almost covering his shorts, feathery fan in hand about as fluffy as his tawny hair. He waves to a crowd from inside the bed of the BANANA truck, busting out an adorably dated 2000s parapara dance as the poor, sad people at the crosswalk just want to get across the square.

As they all find themselves in the same place again, they want to make sure you know that they’re born to entertain, and they’ll do what it takes to keep you smiling.

Times are tough, and sometimes lasting happiness is a distant dream, but as long as you can relish in the transience of the little things and find joy in them, you’ll make it there.

The boys are found at their old haunts around Akatsuka. The fishing hole, Dekapan’s lab, the Yowai fish market, the bridge. Their old home. The road stretches ahead of you for miles. Sure, there are some good times now, and some that have already passed. Those memories will stay with you, and there can only be better times ahead! Everything’s a little shitty right now. But, hey, we’ll all take things as they come, and try to laugh at nonsense in the meantime!

They’re soon overlooking the city at night, looking back on their memories, nestled in their old hoodies. The remainder of the video shows the townspeople going about their day, joining in on the simple, dance-along choreography.

There are kids with their parents, one of whom (big eyebrows, bowlcut, and a perfectly matching hoodie) is hiked up on Jyuushimatsu’s shoulders with his mom nearby. Office workers in a building join in, cheering from their seats and tossing print-outs. The workers in the fish market, the baristas and cats in a cat cafe, conbini cashiers, customers in a grocery store, and the six Matsuno boys making sure no one’s dreary for long.

The video ends with them leading a seemingly impromptu parade down the street, busting out the party poppers, streamers, and handfuls of paper and glitter just in time for the end. The director calls “Ok, cut! That was it!” amid cheers and laughter, the boys shouting along with them. They’re high fiving the people behind them, scooping up confetti and streamers to dump on each other, and enthusing about a job well done.

((Part distribution below!))